TL* THE CONTACT OWNED A 2013 KIA OPTIMA. WHILE DRIVING APPROXIMATELY 55 MPH, SMOKE APPEARED AND THE ENGINE MADE A LOUD NOISE. THE DRIVER COASTED THE VEHICLE TO THE SIDE OF THE ROAD AND NOTICED THAT THE ENGINE WAS ON FIRE. THE CONTACT WAS ABLE TO EXIT THE VEHICLE WITHOUT INJURIES. THE FIRE DEPARTMENT EXTINGUISHED THE FIRE. A POLICE REPORT WAS FILED. THE VEHICLE WAS TOWED TO A TOW LOT AND DEEMED DESTROYED. THE DEALER WAS NOT CONTACTED. THE MANUFACTURER WAS NOTIFIED OF THE FAILURE AND INFORMED THE CONTACT TO SEND PROOF OF THE INCIDENT. THE CONTACT SENT THE PROOF, BUT THE MANUFACTURER DID NOT GET BACK IN TOUCH WITH THE CONTACT. THE APPROXIMATE FAILURE MILEAGE WAS 43,000.