TL* THE CONTACT OWNED A 2008 GMC SIERRA 1500. WHILE DRIVING 55 MPH, SMOKE EMERGED FROM THE VENTS ON THE PASSENGER SIDE OF THE VEHICLE. THE VEHICLE WAS PULLED OVER TO A SHOULDER LANE WHERE THE PASSENGER SIDE BEGAN TO CATCH FIRE. THE CONTACT STATED THAT WIRES WERE VISIBLE PRIOR TO THE FIRE. THE FIRE DEPARTMENT EXTINGUISHED THE FIRE. NO INJURIES WERE SUSTAINED. THE VEHICLE WAS TOWED TO THE CONTACT'S RESIDENCE AND THE INSURANCE COMPANY DEEMED THE VEHICLE DESTROYED. THE CAUSE OF THE FAILURE WAS NOT DETERMINED. THE VIN WAS INCLUDED IN NHTSA CAMPAIGN NUMBER: 16V383000 (AIR BAGS). THE LOCAL DEALER WAS NOT CONTACTED. THE MANUFACTURER WAS NOTIFIED AND OPENED A CASE FOR THE CONTACT. THE FAILURE MILEAGE WAS APPROXIMATELY 118,000.