I WAS TURNING INTO A BUSY SHOPPING CENTER AT 5ISH PM AND THE SUN WAS DIRECTLY IN MY EYES AND I SWERVED TO AVOID A COLLISION WITH ANOTHER MOTORIST WHO WAS IN THE MIDDLE OF THE EXITING /ENTRANCE LANE AND I RAN HEAD ON INTO A SOLID CEMENT PILLAR LIGHT POLE , ESTIMATED MPH WAS 20 -25 MPH , I WAS WEARING SEATBELT AND NONE OF THE FRONT AIRBAGS DEPLOYED AND I HAVE BROKE RIBS AND POSSIBLE FRACTURED STERNUM, I HIT MY HEAD ON WINDSHIELD AND CRACKED WINDSHIELD AND HAD A KNOT THE SIZE OF A BASEBALL , I'M SEEING A DOCTOR TOMORROW TO DETERMINE EXACT EXTENT OF INJURIES BUT PHOTOS OF MY CAR WILL SHOW THE FORCE OF IMPACT AND NO AIRBAGS DEPLOYED , THESE PHOTOS WERE TAKE BY A AUTHORIZED GM DEALERS COLLISION REPAIR SHOP