Heated seat on drivers side was hot but heater was turned off. After a 1/2 hour drive smoke started coming out of the center console. Driver parked and exited the vehicle and called for help. Fire department arrived and put water on the fire then disconnected the battery. The insurance company determined the vehicle is a total loss. There were no personal injuries. Toyota Case #211004001272 I am not pleased that Toyota is treating this as a claim instead of a safety concern when I clearly stated this is a safety concern.