The contact owned a 2018 Kia Soul. The contact stated that while driving 35-40 MPH in an intersection, another vehicle ran the red light, causing his vehicle to crash into the passenger side of the other vehicle. The air bags failed to deploy. There were no warning lights illuminated. The contact was able to exit the vehicle on his own. The contact sought medical assistance the next day and was diagnosed with a ruptured disk on his neck and lower back. A police report was filed. The vehicle was towed to a tow lot, where it was totaled. The dealer and the manufacturer were notified of the failure and advised the contact that the air bags acted as intended and did not have to deploy. The contact became aware of the recall for NHTSA Campaign Number: 22V031000 (AIR BAGS). The contact followed with the manufacturer who informed him they could not assist as his VIN was not included in the recall. The failure mileage was approximately 37,000.