The contact owns a 2023 Jeep Grand Cherokee. The contact stated while the vehicle was parked with her in the front driver's seat, she smelled a burning odor. There was no warning light illuminated. The contact then saw smoke coming from the left edge of the backrest of the driver's seat. The contact put out the smoke with her hand and sustained a burned finger. The contact did not seek medical assistance. The vehicle was towed to the dealer. The manufacturer was notified of the failure and sent out a fire inspector who diagnosed the vehicle but did not provide any information to the contact. The vehicle was not repaired. The failure mileage was approximately 311.