The contact owns a 2013 Kia Optima. The contact stated while her husband was driving at approximately 65 MPH on a hill, the vehicle started losing automotive power and suddenly stalled. There was no warning light illuminated. The vehicle was not able to be restarted and smoke was noticed emanating from the front area, near the engine compartment. The vehicle was towed to the contact residence. The contact indicated that while an independent mechanic tried to start the vehicle, he became aware that the vehicle was being overloaded and subsequently fire flames began to be noticed. The mechanic disconnected the alternator and informed the contact it was a manufacturing failure. The local dealer was contacted, however; they stated that it would not be repaired since it was not covered under warranty. The manufacturer was made aware of the failure; however, no assistance was provided. The failure mileage was approximately 100,000.