The contact owned a 2013 Kia Optima. The contact stated while the vehicle was parked and attempting to enter it, she became aware of a strong unknown smell. The contact re-exited the vehicle, and immediately noticed smoke coming from the front side. After this, the vehicle caught on fire. The fire was emanating from the underneath of the vehicle. The fire department was notified and extinguished the fire. The contact was unaware of a police report or a fire department report being filed. The vehicle was towed to an impound lot. The manufacturer was not notified of the failure. The failure mileage was approximately 80,000.