The contact owns a 2013 Kia Optima. The contact stated while the vehicle was parked, smoke was coming from the hood of the vehicle, and the entire front of the vehicle caught on fire. The origin of the fire was unknown. The vehicle was occupied; however, the contact and her daughter were able to exit the vehicle safely before the flames spread. There were no injuries sustained and no medical attention was sought. There entire front of the vehicle was damaged including the windshield and everything lined up with the dashboard. The fire department was involved and had to come to extinguish the fire. A fire department report was not filed. A police report was not filed. The vehicle was not destroyed. The contact did research and became aware of NHTSA Campaign Number: 20V100 (Fuel System, Gasoline); however, the contact was not notified before the failure. No warning light was illuminated. The vehicle was not drivable and remained at a friend of the contact's place of residence. The vehicle was not repaired. The manufacturer was not notified of the failure. The failure mileage was approximately 190,000.