The contact owned a 2015 Kia Optima. The contact stated while driving 40 MPH, he noticed an abnormal burning odor; however, the temperature gauge did not indicate that the vehicle was overheating. The contact stated that upon noticing that the burning odor was becoming stronger, the contact pulled to the side of the road and turned off the vehicle. The contact stated that while exiting the vehicle, he noticed flames coming out through the upper part of the hood, near the windshield. The contact opened the hood and noticed that there was fire under the hood. The contact stated that the fire expanded, and the vehicle significantly burned from the front end to the rear seats. The fire was extinguished by the fire department. The contact was unsure whether a fire department report was filed. The fire department advised the contact that the fire was caused by an electrical or mechanical failure. There was no injury sustained. A police report was filed. The vehicle was towed and totaled. The dealer and the manufacturer were not notified of the failure. The failure mileage was approximately 101,000.