The contact owns a 2012 Chevrolet Silverado 1500. The contact stated while her son was driving at low speeds during snow weather, the driver-side air bag deployed on its own without a crash or impact with an object. As a result, the driver lost visibility and control of the vehicle resulting in a crashing into a telephone pole and then a ditch where it came to a stop. It was unknown if a warning light illuminated. The paramedics were called and performed a check; however, the contact's son sustained no injuries. A police report was filed. The vehicle was towed to the residence. A dealer was not contacted. The insurance company was contacted. The vehicle was not diagnosed or repaired. The manufacturer was not made aware of the failure. The failure mileage was approximately 200,000.