The contact owned a 2014 Kia Optima. The contact stated while driving at an undisclosed speed, the contact noticed smoke that exited from under the front hood of the vehicle. The contact stated the smoke was intense. In addition, the contact was informed by a nearby driver that fire was coming from underneath the front of the vehicle. The contact drove the vehicle into a nearby parking lot and exited the vehicle. In addition, the contact's disabled son was also an occupant in the vehicle making the situation very frightening. The fire department arrived and extinguished the fire. A fire report was filed. The vehicle was towed to a local tow yard and mentioned the fire was electrical. The vehicle was condemned as a total loss by the insurance company. The contact was informed that due to the vehicle fire, the local establishment sprinkler system was activated and caused damage. The VIN was not included in a recall however the contact believed the failure was an electrical short which resulted in an engine compartment fire. The manufacturer was not made aware of the failure. The failure mileage was approximately 147,000.