WHILE TRAVELING EAST APPROXIMATELY 35-40MPH, ANOTHER VEHICLE TRAVELING WEST, ENTERED EASTBOUND LANE. BOTH VEHICLES COLLIDED HEAD-ON ON DRIVER'S SIDE. UPON IMPACT, NEITHER AIR BAG DEPLOYED. DRIVER'S SEAT BELT WAS INTACT, BUT DRIVER SUFFERED MINOR INJURIES. CHILDREN, IN REAR, SUSTAINED SOME BRUISES FROM SEAT BELTS, BUT NO TREATMENT. VEHICLE WAS TOTALED. *AK *JB