The heating element in the drivers seat of my 2023 Nissan Rogue shorted out, and started on fire while I was driving. The drivers seat became unbearably hot in less than 4 minutes, I began smelling hot electrical, and by the time I began to pull over, the driver seat was smoking underneath my legs. I could visibly see the white fibers inside of the seat start glowing red as a small hole began to melt between my thighs. I immediately turned the heated seats off and pulled over to exit the car. I have minor burning on the bottom and inside of my thighs. The fire department came to assess and do thermal imaging. It was determined the seats heating element shorted out. There was no warning lights indicating any issues prior to the incident. The heated seats light did begin to flash after the incident.