The contact owns a 2020 Dodge Durango. The contact stated that moments after starting the vehicle and while driving approximately 55 MPH, the contact suddenly felt a sharp burning pain in the buttocks area. The contact immediately stopped the vehicle and discovered a burn hole in the clothing and a skin burn to the buttocks. While inspecting the vehicle, a burn hole was discovered in the front driver's seat cushion. During the incident, the contact indicated that the seat heat was in the on position and no flames or burning odor were present inside the vehicle. The vehicle was later driven to the local dealer, who indicated an electrical fire had occurred inside the front driver's seat and the entire seat needed to be replaced. The cause of the electrical fire was not determined, and the vehicle was not yet repaired. The manufacturer was notified of the failure and informed that an engineer would inspect the vehicle, but no inspection occurred, and no assistance was offered. The failure mileage was 130,000.