The contact rented a 2025 Kia Telluride. The contact stated that there was damage to the rear bumper upon retrieval. While using lane assist, traveling around a curve at 55 MPH, the steering wheel was pushing and pulling, and failed to turn and continued going straight; the vehicle crossed the highway and crashed into a ditch. There were no warning lights illuminated. The contact sustained injuries to his back and had bruises, but no medical assistance was provided. The vehicle was towed to a tow lot. The air bags deployed. There was no reported fire. A police report was filed. The local dealer was not contacted. The vehicle was not diagnosed or repaired. The rental company was notified of the failure. The manufacturer was not notified OF THE FAILURE. The failure mileage was approximately 33,000. The VIN was not available.