CONSUMER WAS DRIVING AT APPROXIMATELY 55 MPH WHEN HE RAN OFF SHOULDER AND STRUCK A UTILITY POLE. DRIVER'S AIR BAG FAILED TO DEPLOY, THERE WAS NO PASSENGER AIRBAG. CONSUMER SUFFERED BROKEN/BRUISED RIBS, AND HIS DAUGHTER SUFFERED WHIPLASH. *AK CONSUMER STATES 20 MONTH OLD SON WAS IN THE REAR SEAT SECURED IN A CHILD RESTARINT SEAT, HE SUFFERED BRUISES AND A ROPE BURN FROM HIS CHILD RESTRAINT SEAT BELT. *JB