WHEN ATTEMPTING TO START THE VEHICLE, EARLY MORNING START AND VEHICLE FAILED TO START. CONSUMER MADE A SECOND ATTEMPT TO START AND VEHICLE CAUGHT ON FIRE, FIRE STARTED IN THE STEERING WHEEL COLUMN. FIRE DEPARTMENT WAS CALLED ,AND EXTINGUISHED FIRE BEFORE ANYMORE DAMAGE WAS DONE TO VEHICLE. CONTACTED DEALER, AND DEALER WAS NOT WILLING TO DO ANYTHING. *AK