CHILD WAS SITTING IN BACK SEAT AND REACHED OVER TO UNLATCH SEAT BELT TO GET OUT. SEAT BELT LAYED ACROSS HIS CHEST, AND WHEN TUGGING ON IT TO SNAP IT BACK IN POSITION SEAT BELT RAPPED AROUND CHILD'S NECK. CHILD'S MOTHER PULLED ON SEAT BELT WHICH WOULD NOT RELEASE. CHILD BLACKED OUT, AND SEVERAL MEN COULD NOT GET SEAT BELT TO LOOSEN. SEAT BELT WAS FINALLY CUT TO RELEASE CHILD. CHILD'S NECK WAS BRUISED AND IRRITATED. DEALERSHIP WAS OF NO HELP, AND REFUSED THE RIGHT OF CONSUMER TO SPEAK TO A SUPERVISOR. MANUFACTURER WAS CONTACTED, AND WILL ORDER A NEW SEAT BELT. ALSO, WILL CALL THE DEALERSHIP.*AK