WHILE TRAVELING APPROXIMATELY 35 MPH A VEHICLE IN THE OTHER LANE TRAVELING IN OPPOSITE DIRECTION CROSSED IN FRONT OF CONSUMER'S VEHICLE, CAUSING A FRONT END COLLISION. UPON IMPACT, BOTH FRONTAL AIR BAGS FAILED TO DEPLOY, AND NO DETERMINATION HAS BEEN MADE FOR THE REASON THEY FAILED. CONSUMER RECEIVED NECK INJURIES, AND 2 INDIVIDUALS IN OTHER VEHICLE WERE TAKEN TO HOSPITAL WITH UNKNOWN INJURIES. PLEASE PROVIDE ANY ADDITIONAL INFORMATION / ATTACHMENTS.*AK