WHILE DRIVING APPROXIMATELY 50 MPH ANOTHER VEHICLE PULLED INTO CONSUMER'S LANE OF TRAFFIC, RESULTING IN A LATERAL CRASH. BOTH FRONTAL AIR BAGS FAILED TO DEPLOY. CONSUMERS WIFE,DRIVER OF VEHICLE, EXPERIENCED BRUISING FROM RESTRAINT BELTS, AND PASSENGERS IN OTHER VEHICLE SUSTAINED UNKNOWN INJURIES. NO DETERMINATION HAS BEEN MADE FOR CAUSE OF AIR BAG FAILURE. PLEASE PROVIDE ANY ADDITIONAL INFORMATION / ATTACHMENTS.*AK