WHILE DRIVING, THE RPMS STARTED REVVING WHILE CRUISE CONTROL WAS ACTIVATED, CONSUMER TURNED CRUISE CONTROL OFF, HOWEVER WAS KNOCKED OUT BY THE INADVERTENT DEPLOYMENT OF THE AIR BAG, CAUSING HIS FOOT TO HIT THE ACCELERATOR PEDAL, VEHICLE WENT ACROSS THE PASSING LANE, OVER A GUARDRAIL AND DOWN A 30 FOOT EMBANKMENT. *SLC