WHILE DRIVING 45 MPH IN THE RAIN DRIVER LOST CONTROL OF VEHICLE AND HIT A UTILITY POLE HEAD ON. FRONTAL AIR BAGS DID NOT DEPLOY. BOTH DRIVER AND PASSENGER WERE WEARING SEAT BELTS. THE DRIVERS NOSE WAS BRUISED. PASSENGER'S HEAD HIT THE WINDSHIELD. PASSENGER'S FACE WAS BRUISED AND WINDSHIELD CRACKED. *AK