WHILE DRIVING 35 MPH CONSUMER WAS APPROACHING A RED LIGHT WHILE APPLYING THE BRAKES AND BRAKE PEDAL FELT LIKE A WET SPONGE. THE VEHICLE NEVER SLOWED DOWN. CONSUMER APPLIED THE EMERGENCY BRAKE, BUT A COLLISION OCCURRED. CONSUMER'S VEHICLE COLLIDED WITH THE REAR END OF THE VEHICLE IN FRONT. THE CONSUMER WAS WEARING A SEAT BELT, BUT THE DRIVERS SIDE AIR BAG DID NOT DEPLOY. THE MANUFACTURER AND THE DEALER WERE INFORMED OF THE CRASH. *AK