WHILE DRIVING 45 MPH ANOTHER VEHICLE CUT IN FRONT OF CONSUMER'S VEHICLE. IT LOST CONTROL AND HIT AN EMBANKMENT HEAD ON. VEHICLE FLIPPED ON ITS HOOD AND SLID APPROXIMATELY 100 FEET BEFORE STOPPING. UPON IMPACT, BOTH FRONTAL AIR BAGS AND SIDE AIR BAGS DID NOT DEPLOY. DRIVER AND TWO PASSENGERS SUSTAINED INJURIES AND WERE TAKEN BY AMBULANCE TO HOSPITAL. *AK