WHILE DRIVING APPROXIMATELY 25-30 MPH NOTICED SMOKE COMING FROM UNDER THE HOOD ON PASSENGER SIDE. HAD SLOWED DOWN ,AND SMOKE CAME FROM VENTS. PULLED OVER, AND EVERYONE GOT OUT OF VEHICLE. CONSUMER POPPED OPEN THE HOOD AND FLAMES SHOT OUT. FIRE DEPARTMENT ARRIVED AND EXTINGUISHED THE FIRE. PRELIMINARY ANALYSIS BY FIRE DEPARTMENT INDICATED THAT FIRE WAS CAUSED BY ENGINE FUEL VALVE. *AK