WHILE DRIVING 65 MPH ANOTHER VEHICLE MERGED IN FRONT OF CONSUMER'S VEHICLE, RESULTING IN A FRONTAL COLLISION. UPON IMPACT, BOTH AIR BAGS DID NOT DEPLOY. DRIVER SUSTAINED HEAD AND NECK INJURIES, AND WAS TRANSPORTED BY AMBULANCE TO THE HOSPITAL. THE VEHICLE WAS TOWED TO A BODY SHOP BY THE INSURANCE COMPANY. *AK