WHILE DRIVING CONSUMER APPLIED THE BRAKES AND PEDAL WENT TO THE FLOOR. VEHICLE HIT A MERIDIAN STRIP POLE. CONSUMER WAS UNABLE TO MAINTAIN CONTROL OF THE VEHICLE, SKIDDED INTO A GUARD RAIL, AND VEHICLE FLIPPED OVER TWICE. UPON IMPACT, BOTH FRONTAL AIR BAGS DID NOT DEPLOY. PASSENGER AND DRIVER SUSTAINED NECK AND BACK INJURIES, AND WERE TRANSPORTED BY AMBULANCE TO A HOSPITAL. VEHICLE WAS TOWED, AND TOTALED BY THE INSURANCE COMPANY. *AK *NM