WHILE DRIVING CONSUMER APPLIED THE BRAKES AND PEDAL WENT TO THE FLOOR. CONSUMER WAS UNABLE TO MAINTAIN CONTROL OF THE VEHICLE AND IT HIT A TRUCK HEAD ON. UPON IMPACT, BOTH FRONTAL AIR BAGS DID NOT DEPLOY. DRIVER 'S SIDE SEAT BELT BROKE LOOSE , AND THE DRIVER WAS EJECTED FROM THE VEHICLE. DRIVER SUSTAINED HEAD, BACK AND LEG INJURIES, AND WAS MEDIVACED BY HELICOPTER TO A HOSPITAL. VEHICLE WAS TOWED AND TOTALED BY THE INSURANCE COMPANY. *AK