WHILE DRIVING CONSUMER APPLIED THE BRAKES AND PEDAL WENT TO THE FLOOR. CONSUMER WAS UNABLE TO MAINTAIN CONTROL OF THE VEHICLE AND HIT A CONCRETE BARRIER. UPON IMPACT, BOTH FRONTAL AIR BAGS DID NOT DEPLOY. DRIVER AND PASSENGER SUSTAINED HEAD AND NECK INJURIES, AND WERE AIR LIFTED BY A HELICOPTER TO THE HOSPITAL. VEHICLE WAS TOWED, AND TOTALED BY THE INSURANCE COMPANY. *AK