WHILE DRIVING A LOUD NOISE WAS HEARD COMING FROM THE REAR. CONSUMER WAS UNABLE TO MAINTAIN CONTROL OF THE VEHICLE AND HIT A SHOULDER GUARD RAIL. UPON IMPACT, BOTH AIR BAGS DID NOT DEPLOY. DRIVER SUSTAINED HEAD AND BACK INJURIES, AND WAS TRANSPORTED TO A HOSPITAL BY AMBULANCE. VEHICLE WAS TOWED, AND TOTALED BY THE INSURANCE COMPANY. GOODYEAR, COOPER, P195/70R13.*AK THE CONSUMER STATED THAT THE TREAD CAME OFF. *TC