CONSUMER'S VEHICLE WAS INVOLVED IN A FRONT END COLLISION IN WHICH IT WAS IMPACTED BY ANOTHER VEHICLE AT 55 MPH. FRONT PASSENGER'S SIDE AIR BAG DEPLOYED WITH SO MUCH FORCE AND SPEED THAT IT CAUSED SEVERE BRUISING TO THE PASSENGER'S UPPER BODY. THE PASSENGER WAS UNABLE TO LAY FLAT, AND WAS TAKING PAIN KILLERS TO EASE THE PAIN.*AK