WHILE TRAVELING CONSUMER WAS INVOLVED IN A HEAD ON COLLISION, WHEREBY, ANOTHER DRIVER CROSSED THE MEDIAN AT 60 MPH. CONSUMER AND PASSENGERS WERE INJURED BECAUSE THERE WAS NO AIR BAG DEPLOYMENT. THE DRIVER RECEIVED MULTIPLE INJURIES TO INCLUDE HIS HEAD, NECK, AND RIBS. THE FRONT PASSENGER SUSTAINED A BROKEN FINGER, AND HER KNEES STRUCK THE DASH. ALSO, BOTH REAR PASSENGERS SUSTAINED INJURES. ALL WERE TRANSFERRED VIA AMBULANCE TO A HOSPITAL. *AK *BF *NM