DT: WHILE DRIVING WENT TOO A FAST FOOD LINE AND WHILE WAITING TO PLACE AN ORDER NOTICED SMOKE COMING FROM UNDER THE HOOD. NO OTHER CARS WERE BEHIND CONSUMER'S VEHICLE, SO IMMEDIATELY PUT VEHICLE IN REVERSE AND QUICKLY PARKED IN A NEARBY PARKING LOT AWAY FROM OTHER VEHICLES. DRIVER CALLED 911. IN A SHORT TIME THE FRONT PORTION OF THE VEHICLE WAS ENGULFED IN FLAMES. THE FIRE DEPARTMENT ARRIVED AND WAS ABLE TO PUT OUT THE FIRE. THE FIRE DEPARTMENT WAS VERY VAGUE IN THEIR EVALUATION OF THE CAUSE OF THE FIRE, BUT DID SAY THEY THOUGHT IT WAS ELECTRICAL. DRIVER HAD SIMILAR EXPERIENCE WITH AN ELECTRICAL FIRE AND THOUGHT THE SMELL WAS FAMILIAR AS AN ELECTRICAL FIRE. AAA TOWED VEHICLE TO A LOCAL DEALER IN THE AREA, AND THAT IS WHERE THE VEHICLE IS CURRENTLY AWAITING A VISIT FROM THE INSURANCE ADJUSTER. *AK