TL*THE CONTACT OWNED A 2000 ISUZU RODEO. WHILE DRIVING 10-15 MPH AND BACKING UP IN A SHOPPING CENTER PARKING LOT, THE CONTACT MOVED FORWARD AND STRUCK A STEEL POLE. THE DRIVER'S SIDE FRONTAL AIR BAG FAILED TO DEPLOY AT THE TIME OF IMPACT AND THE DRIVER SUSTAINED INJURIES TO HER NECK AND FACE. THE VEHICLE WAS DESTROYED AND A POLICE REPORT WAS FILED. THE FAILURE AND CURRENT MILEAGES WERE 124,000.