TL*THE CONTACT OWNS A 2004 JEEP GRAND CHEROKEE. WHILE DRIVING 25 MPH, THE DRIVER'S SIDE SEAT HEATER MALFUNCTIONED AND BURNED THROUGH THE SEAT. THE CONTACT SMELLED A BURNING ODOR AND IMMEDIATELY PULLED THE VEHICLE OVER TO THE SIDE OF THE ROAD. HE EXITED THE VEHICLE AND NOTICED A BURN HOLE APPROXIMATELY THE SIZE OF A QUARTER. NHTSA CAMPAIGN ID NUMBER 06V197000 (SEATS:FRONT ASSEMBLY:SEAT HEATER/COOLER) WAS SPECIFICALLY FOR THE PASSENGER SIDE SEAT HEATER, AND WOULD NOT INCLUDE THE DRIVER'S SIDE SEAT HEATER. THE DEALER AND MANUFACTURER WERE NOT NOTIFIED. THE CURRENT AND FAILURE MILEAGES WERE APPROXIMATELY 92,000.