TL*THE CONTACT OWNS A 2004 CHRYSLER SEBRING CONVERTIBLE. WHILE DRIVING AT SPEEDS OF LESS THAN 65 MPH UTILIZING THE HEATED SEATS, HE NOTICED THAT THE SEAT BECAME HOTTER THAN USUAL. HE THEN NOTICED THERE WAS SMOKE COMING FROM THE SEAT AND A SMALL FIRE IMMEDIATELY IGNITED. HE WAS STILL DRIVING AS THE INCIDENT OCCURRED AT 65 MPH. HE ATTEMPTED TO EXTINGUISH THE FIRE WITHOUT CRASHING INTO ANOTHER VEHICLE AND SWERVED IN AND OUT OF TRAFFIC AS HIS RIGHT PANT LEG WAS ABLAZE. HE WAS ABLE TO EXTINGUISH THE FIRE WITH A JUG OF WATER THAT WAS INSIDE OF THE VEHICLE. HE SUFFERED MODERATE BURNS TO HIS RIGHT LEG. THE DEALER WAS CONTACTED AND STATED THAT THERE WAS A MALFUNCTION IN THE VEHICLE. THE MANUFACTURER ALSO STATED THAT THERE WERE NO RECALLS ON HIS VEHICLE AND HIS WARRANTY WAS NOT VALID FOR THE HEATED SEATS THERE WAS NOTHING THAT THEY COULD DO TO ASSIST HIM. THE FAILURE MILEAGE WAS 86,000 AND THE CURRENT WAS 90,000.