DRIVER WAS ATTEMPTING TO PARK IN A LEGAL PARKING SPACE IN THE LAST ROW OF PARKING LOT ON 9 MULE RD TOMS RIVER NJ- NOSE IN. WEATHER GOOD. CAR ACCELERATED OVER THE CURB COMING TO REST IN DRAINAGE DITCH THAT BACKS TO THE LOT. AIR BAG INFLATED AND DRIVER WAS PINNED AND NECK BROKEN. THE CAR WAS TOTALED AND DRIVER TAKEN BY AMBULANCE TO HOSPITAL. NO PAST EXPERIENCE WITH UNEXPLAINED ACCELERATION - ONLY TIME IT EVER HAPPENED. NO OTHER CARS INVOLVED IN ACCIDENT AND DRIVER WAS ALONE IN VEHICLE. POLICE REPORT FILED. INSURANCE COMPANY TOOK POSSESSION OF CAR. *CN