IN JANUARY 2008, I BOUGHT THE NEW PRIUS 2008. ON JANUARY 11, 2011 I AM DRIVING WITH SPEED 35 MPH AND CAR FROM OPPOSITE DIRECTION LOST CONTROL AND HIT MY CAR WITH SPEED 40 MPH HEAD ON COLLISION ON 2/3 OF THE CAR FROM A DRIVER SIDE WERE DAMAGE, THE PRIUS ENGINE SPLIT AND AN HALF. THE CAR WERE TOTAL LOSS..BUT THE AIRBAG DID NOT DEPLOY. I CALLED TOYOTA EXPERIENCE (1-800-331-4331) BUT THEY PROVIDE THEM ALL INFORMATION AND PICTURES AND REQUEST FOR THEM FOR REASON WHY AIRBAG DID NOT DEPLOY. I HAVE NOT HEARD BACK FROM TOYOTA AND NO ACTIONS. HAS BEEN TAKEN. I HIT THE STEERING WHEEL HARD CHIP 2 OF MY TEETH, LOOSING 4 AND SEVERELY SUFFERED NECK,BACK, SHOULDER,CHEST, RIB, HIP AND KNEE, CUT AND BRUISES. *TR