TL* THE CONTACT OWNS A 2007 MERCEDES BENZ R350. THE CONTACT STATED THAT WHILE DRIVING 75 MPH, SHE BEGAN TO SMELL A BURNING ODOR. THE CONTACT STOPPED THE VEHICLE AND NOTICED THAT HER COAT WAS ON FIRE. UPON FURTHER EXAMINATION, THE CONTACT NOTICED THAT THE BACKING OF THE FRONT DRIVER'S SEAT WAS BURNED DUE TO THE SEAT WARMER. THE MANUFACTURER WAS MADE AWARE OF THE FAILURE AND THE CONTACT WAS AWAITING A RESPONSE. THE VEHICLE WAS NOT TAKEN TO HAVE THE FAILURE DIAGNOSED OR REPAIRED. THE FAILURE MILEAGE WAS 100,000.