I STARTED MY CAR IN THE MORNING AND TURNED ON MY HEATED SEATS AS THE SEATS BEGIN TO WARM UP I STARTED TO SMELL SMOKE I WAS ITCHING ON MY BACK IN THE AREA OF MY FAR ON MY LEFT SIDE AND I NOTICED THAT THE SEAT WAS BURNING I IMMEDIATELY TURNED OFF MY HEATED SEATS AND THEN NOTICED THAT I WAS STUCK TO THE SEAT BECAUSE THE SEAT AT CAUGHT FIRE THERE WAS AN APPARENT HOLE IN THE LEATHER ON THE LEFT RIGHT SIDE OF MY DRIVER SEAT WHERE IT WAS BURNING. THIS WAS SCARY AND ALARMING BECAUSE I DIDN'T KNOW IF IT WOULD CONTINUE TO IGNITE. *TR