The FTC has completed its regulatory review of its Retail Food Store Advertising and Marketing Practices Rule ("Unavailability Rule" or "Rule"). After reviewing public comments regarding the Rule's overall costs, benefits, and regulatory and economic impact, the Commission retains the Rule. The Commission, however, takes this opportunity to issue guidance concerning the Rule's coverage. The Commission also corrects a typographical error, and ceases to publish dissents to the Rule's previous amendment.