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Guides Concerning the Use of Endorsements and Testimonials in Advertising

FTC · final-rule · Published 2023-07-26 · Effective 2023-07-26 · 88 FR 48092

Document

Document number: 2023-14795
Federal Register citation: 88 FR 48092
CFR reference: 16 CFR 255
Type: Rule
Action: Final rule; adoption of revised Guides.
Category: final-rule
Agency: US Federal Trade Commission
Publication date: 2023-07-26
Effective date: 2023-07-26

Abstract

The Federal Trade Commission ("FTC" or "Commission") is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising ("the Guides"). The revised Guides include additional changes not incorporated in the proposed revisions published for public comment on July 26, 2022.

Source

Authoritative: Federal Register document
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