I HAD A PROBLEM WITH THE DRIVER'S SIDE SEAT WARMER IN MY 2006 BMW X3 STARTING ON ABOUT OCTOBER 21, 2013. WHILE I WAS DRIVING ON A COUPLE DIFFERENT OCCASIONS, I FELT A "SHOCK" IN MY LEFT THIGH. I DIDN'T THINK ANYTHING ABOUT IT UNTIL THE SEAT WARMER STOPPED WORKING ALL TOGETHER. I BROUGHT IT TO THE DEALER TO FIX AND FOUND THAT THE ENTIRE HEATING ELEMENT WOULD HAVE TO BE REPLACED, AT A COST OF OVER $1500. AS I AM LOOKING INTO THE PROBLEM, I FOUND THAT THIS HAS HAPPENED TO NUMEROUS OTHERS. I AM FORTUNATE THAT THERE WAS NOT A MORE SERIOUS INJURY, AND THAT MY SEAT WAS NOT DAMAGED TO THE EXTENT THAT OTHERS HAVE ENCOUNTERED. HOWEVER, THIS IS AN UNACCEPTABLE PROBLEM AND BMW SHOULD BE TAKING CARE OF IT. *TR