TL* THE CONTACT OWNS A 2004 BMW 530I. THE CONTACT STATED THAT WHILE TRAVELING APPROXIMATELY 30 MPH, SMOKE EMITTED FROM THE FRONT DRIVER'S SIDE SEAT. THERE WERE NO INJURIES. THE VEHICLE WAS NOT DIAGNOSED OR REPAIRED. THE MANUFACTURER WAS NOTIFIED OF THE FAILURE. THE APPROXIMATE FAILURE MILEAGE WAS 217,000.