THE HEATING ELEMENT ON MY 2004 BMW X3 CAUGHT ON FIRE WHILE I WAS DRIVING. I DON'T USE IT OFTEN, BUT HAD NOTICED A HOT SMELL WHEN I DID USE IT AND THAT IT WOULD BE TOO WARM IN THE LUMBAR AND HIP REGION. THE FIRE ACTUALLY BURNED ABOUT A DIME SIZE HOLE IN THE DRIVER SIDE LEFT SEAT PANEL (UNDER THE THIGH). AFTER READING OF MANY OTHERS HAVING THE SAME OR WORSE EXPERIENCES, I AM GLAD I IMMEDIATELY SHUT IF OFF, ALTHOUGH IT STILL BURNED ALL THE WAY THROUGH THE LEATHER. PLEASE ADVISE ME OF NEXT STEPS I SHOULD TAKE. I HAVE SHUT OFF THE HEATER AND WILL NO LONGER USE IT. WITH SO MANY COMPLAINTS, I WOULD THINK THIS WOULD RESULT IN A RECALL. THANKS FOR YOUR ADVICE. *TR