WHILE DRIVING MY 2004 BMW 525I, MY RIGHT HIP STARTED BURNING. FOLLOWED BY AN ODOR. WHEN I PULLED THE CAR OVER, I LOOKED TO MY RIGHT & ON THE BACK PORTION OF THE SEAT I NOTICED A BURN MARK. THE SEAT HEATER GOT SO HOT THAT IT BURNED MY BLOUSE TO THE SEAT. I SENT AN EMAIL TO BMW WHO RESPONDED THEY WOULD GET BACK TO ME AFTER ASKING ME TO SEND THEM MY VIN #, ALONG WITH PICTURES OF THE SEAT. I DID SO, AND AS OF TODAY NO ONE HAS GOTTEN IN TOUCH WITH ME. (?) AFTER PURCHASING THE CAR BRAND-NEW IN 2004 THIS SAME SITUATION HAPPENED TO THE PASSENGER SEAT IN 2005-06. THE SEAT LITERALLY CAUGHT ON FIRE WITH MY MOTHER SITTING IN IT. THE DEALERSHIP WHERE I PURCHASED THE CAR IN MASSACHUSETTS RESPECTFULLY DID THE RIGHT THING AND REPLACED IT, "IMMEDIATELY" FOR ME. ~ IT IS INCOMPREHENSIBLE, THAT A COMPANY SUCH AS "B-M-W" IS NOT ONLY NOT STANDING BEHIND THIS ONGOING ISSUE, BUT REFUSES TO GET BACK IN TOUCH WITH THE CONSUMERS TO COME TO SOME RESOLUTION OF THEIR INFERIOR & DAMAGED PRODUCT. WHICH AT SOME POINT, WILL CAUSE BODILY HARM AND POSSIBLY GIVE SOMEONE THIRD DEGREE BURNS. MAYBE IT WILL TAKE A SERIOUS INJURY OR DATELINE NBC TO RUN AN UNDERCOVER PROGRAM, BEFORE BMW MANUFACTURERS SMARTEN UP & FIX THIS UNACCEPTABLE ISSUE WITH A FEATURE WE ALL PAID EXTRA TO HAVE... THE COLD WEATHER PACKAGE. ~IN CLOSING; I WAS ONCE TOLD BY OTHER OWNERS I WOULD NEVER GO BACK TO ANY OTHER CAR ONCE I OWNED A BMW. I HONESTLY CAN SAY THIS EXPERIENCE HAS CHANGED MY OPINION OF THAT. BMW CUSTOMER SERVICE IS OUTSTANDING UNTI