TL* THE CONTACT OWNS A 2012 BMW 650I. AFTER THE FRONT PASSENGER SIDE SEAT HEATER WAS ACTIVATED, SMOKE AND A SMALL FIRE EMITTED FROM THE SEAT. THE CONTACT WAS ABLE TO EXTINGUISH THE FIRE. THERE WERE NO INJURIES. THE VEHICLE WAS NOT DIAGNOSED OR REPAIRED. THE MANUFACTURER WAS NOTIFIED OF THE FAILURE. THE FAILURE MILEAGE WAS 39,400.