PASSENGER HEATED SEAT CAUGHT ON FIRE WHEN HEATED SEAT WAS ENGAGED. THE VEHICLE WAS IN MOTION ON A CITY STREET WHEN THE SEAT STARTED TO SMOKE AND FIRE STARTED. THERE WAS A FORD CUSTOMER SATISFACTION RECALL THAT I WAS NEVER INFORMED OF: TSB 04B16. THE FIRE CAUSED DAMAGE TO THE LEATHER SEAT AND HEATING MECHANISM. FORTUNATELY ONLY A PURSE WAS INJURED AND THE DRIVER WAS ABLE TO STOP THE FIRE FROM SPREADING. THE ATTACHED PICTURES SHOW THE SEAT DAMAGE. THE CAR ALSO SMELLS OF SMOKE. THE EXPERIENCE WAS EXTREMELY SCARY AND AWFUL.