TL* THE CONTACT OWNS A 2005 BMW X3. WHILE DRIVING APPROXIMATELY 35 MPH, THE CONTACT NOTICED A BURNING ODOR INSIDE THE VEHICLE. THE CONTACT COASTED THE VEHICLE TO THE SIDE OF THE ROAD AND NOTICED SMOKE COMING FROM THE FRONT SEAT LUMBAR CUSHION OF THE DRIVER'S SEAT. THERE WERE NO INJURIES. THE VEHICLE WAS TAKEN TO TAYLOR BMW (4180 WASHINGTON RD, EVANS, GA 30809, (706) 868-6400) WHERE IT WAS DIAGNOSED THAT THE FRONT DRIVER'S SEAT NEEDED TO BE REPLACED. THE VEHICLE WAS NOT REPAIRED. THE MANUFACTURER WAS CONTACTED AND DID NOT ASSIST. THE APPROXIMATE FAILURE MILEAGE WAS 118,000.